Learning & Growth
Death to NPS
If you could only ask one question of your customers, what would that be? Satisfaction? Likelihood to recommend? Likelihood to repurchase? What if I told you that all of those are the wrong question?
Creating Actionable Insights
Data-Driven versus Data-Informed
When I’m asked to describe what we do at Talisman Insights, my response (after saying “surveys and focus groups”) is a variation of the following: “we offer data-driven insights to fuel organizations’ growth.” If I have more time to dive deeper into our process, I will also talk about how we help develop data-informed strategy. It’s easy to think that I’m talking about the same thing, except that I’m not. “Data-driven” and “data-informed” are more Read more…
Media
Sales Babble Interview
I was recently interviewed by Pat Helmers of Sales Babble. That interview (#209) is now up Sales Babble’s website. Please go have a listen. https://www.salesbabble.com/market-research/
Insights Development
Moving from Data to Insights: CBS News Gets It Wrong
It’s worthwhile to talk about how insights professionals can draw conclusions from the research they conduct (or data they analyze). To be fair though, the example I’m going to use below (of how not to draw conclusions) likely was written by journalists and editors at CBS News. After the State of the Union address Tuesday, CBS News conducted a snap poll of viewers (link). A good portion of the report is yeomen’s work in talking Read more…
Methodology
Thoughts on Replicability in MR
Kathryn Korostaff posted the below article in thoughts related to criticism around Dr. Amy Cuddy’s power poses research. I suggest reading the link below and the NYT article (linked inside the below article) before continuing as I assume at least a passing familiarity with the topics discussed in each. The New York Times Article on Amy Cuddy: Is Survey Research Next? I see three key issues identified with Dr. Cuddy’s study in the article that Read more…
Learning & Growth
An Interesting Journey
Part of being a small business owner means that you have to take on a lot of roles. I’ve been playing web developer the past few days (among other things) and have been developing my fluency in WordPress and jQuery (and specifically jQuery UI). I’m updating the content all around talismaninsights.com to be more interactive and fun to use. Personally, I love the challenge of learning a new skill. You probably noticed this site is Read more…
Methodology
Online vs Onsite Qual: How to Make the Choice?
The explosion of technology and connectivity has also allowed researchers to undertake new ways of gathering data from online surveys to massive datasets for machine learning and analytics. With smartphones, it’s also made qualitative research convenient and more interesting by allowing us to conduct qual research anywhere. At the same time, traditional qual isn’t going anywhere either. So how do we choose? Let’s first look at their pros and cons. Pros Cons Onsite In-person interactions Read more…