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Corey Hammer

Media

Sales Babble Interview

I was recently interviewed by Pat Helmers of Sales Babble. That interview (#209) is now up Sales Babble’s website. Please go have a listen. https://www.salesbabble.com/market-research/

By Corey Hammer, 5 years ago
Insights Development

Moving from Data to Insights: CBS News Gets It Wrong

It’s worthwhile to talk about how insights professionals can draw conclusions from the research they conduct (or data they analyze). To be fair though, the example I’m going to use below (of how not to draw conclusions) likely was written by journalists and editors at CBS News. After the State Read more…

By Corey Hammer, 5 yearsFebruary 1, 2018 ago
Methodology

Thoughts on Replicability in MR

Kathryn Korostaff posted the below article in thoughts related to criticism around Dr. Amy Cuddy’s power poses research. I suggest reading the link below and the NYT article (linked inside the below article) before continuing as I assume at least a passing familiarity with the topics discussed in each. The Read more…

By Corey Hammer, 5 yearsNovember 2, 2017 ago
Learning & Growth

An Interesting Journey

Part of being a small business owner means that you have to take on a lot of roles. I’ve been playing web developer the past few days (among other things) and have been developing my fluency in WordPress and jQuery (and specifically jQuery UI). I’m updating the content all around Read more…

By Corey Hammer, 5 yearsOctober 11, 2017 ago
Methodology

Online vs Onsite Qual: How to Make the Choice?

The explosion of technology and connectivity has also allowed researchers to undertake new ways of gathering data from online surveys to massive datasets for machine learning and analytics. With smartphones, it’s also made qualitative research convenient and more interesting by allowing us to conduct qual research anywhere. At the same Read more…

By Corey Hammer, 5 yearsOctober 4, 2017 ago
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