Insights Development

Creating Actionable Insights

Data-Driven versus Data-Informed

When I’m asked to describe what we do at Talisman Insights, my response (after saying “surveys and focus groups”) is a variation of the following: “we offer data-driven insights to fuel organizations’ growth.” If I have more time to dive deeper into our process, I will also talk about how Read more…

By Corey Hammer, 4 weeksAugust 30, 2023 ago

Moving from Data to Insights: CBS News Gets It Wrong

It’s worthwhile to talk about how insights professionals can draw conclusions from the research they conduct (or data they analyze). To be fair though, the example I’m going to use below (of how not to draw conclusions) likely was written by journalists and editors at CBS News. After the State Read more…

By Corey Hammer, 6 yearsFebruary 1, 2018 ago