How We Spark Insight: The Psychology Behind Action

At Talisman Insights, we translate the science of human behavior into clarity and action. Our approach is grounded in psychology’s core pillars of feeling, thinking, and doing, so you get insight that explains why, not just what.

Feel

Humans are emotional creatures. They drive our behavioral and actions more so than any rational or considered decision. Uncover the emotional connections people have inside your category.

Think

Understand more deeply what is going inside the heads of your audience. We dive into non-conscious connections across the elements of the consumer experience using statistics and experimental approaches.

Do

Uncover motivations and barriers to action. Use a decision science study like discrete choice to assess how your audience actually makes decisions in your category.

Our Services

Fuel your growth with insights about your audience, about your brands, or about your products and services. Feel more informed about your category, competitors, and customers with data analytics. Feel empowered to act through one of our creative workshops.

We customize every engagement to your business objectives and the questions you need answered to pursue them. Our capabilities span from focus groups and online diaries through brand awareness and discrete choice studies.

Audience insights help you better understand who your best customers are, where they are, and what they need.

Brand insights help you see who you are from the customers’ perspective and where you fit in the category. Brands live in the hearts and minds of the audience.

Product insights provide you with the information you need to pursue innovation and optimization as your audience’s desire shift.

Data analytics give you the opportunity to assess freely available information via your own data or publicly-available sources (including competitor websites).

Creative workshops engage your team to bust myths and look for the opportunities in your category, organization, and brands.

What Clients Say

Mary Ann Donaghy

Mary Ann Donaghy

Chief Marketing & Customer Experience Officer

“I have had the pleasure of working with Corey on multiple projects after he was recommended to me by a trusted colleague. He is passionate, detail-oriented, and communicative---and he knows his stuff. Corey was always open to changes I wanted to make and provided incredibly thorough reports. I highly recommend Talisman Insights”

Deb Gabor

Deb Gabor

CEO

"Corey Hammer is not just a research director—he’s Sol Marketing’s resident mad scientist, the mastermind behind the data-driven insights that fuel our brand strategies. As my trusted research partner, Corey has been instrumental in developing the Irrational Loyalty Index, helping us quantify the emotional connections that drive consumer behavior. His razor-sharp analytical mind, deep curiosity, and ability to transform raw data into brand-transforming revelations make him an invaluable member of the Sol team. Corey doesn’t just crunch numbers—he uncovers the truths that brands need to build irrationally loyal customers. I couldn’t ask for a better partner in crime when it comes to turning research into real-world brand power."

On Creating Insights

Thoughts About Marketing Research

Death to NPS

If you could only ask one question of your customers, what would that be? Satisfaction? Likelihood to recommend? Likelihood to repurchase? What if I told you that all of those are the wrong question?

Sales Babble Interview

I was recently interviewed by Pat Helmers of Sales Babble. That interview (#209) is now up Sales Babble’s website. Please go have a listen. https://www.salesbabble.com/market-research/

Get in Touch

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We would love to have a conversation with you about how we can help you take your business to its next level.

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