We pursue your business objectives with research founded in the science of psychology and human information processing. Toss in a little economics, sociology, anthropology, and marketing science. Our recipe for your success starts with the three core facets of human behavior.
Humans are emotional creatures. They drive our behavioral and actions more so than any rational or considered decision. Uncover the emotional connections people have inside your category.
Understand more deeply what is going inside the heads of your audience. We dive into non-conscious connections across the elements of the consumer experience using statistics and experimental approaches.
Uncover motivations and barriers to action. Use a decision science study like discrete choice to assess how your audience actually makes decisions in your category.
Fuel your growth with insights about your audience, about your brands, or about your products and services. Feel more informed about your category, competitors, and customers with data analytics. Feel empowered to act through one of our creative workshops.
We customize every engagement to your business objectives and the questions you need answered to pursue them. Our capabilities span from focus groups and online diaries through brand awareness and discrete choice studies.