Learning & Growth
Death to NPS
If you could only ask one question of your customers, what would that be? Satisfaction? Likelihood to recommend? Likelihood to repurchase? What if I told you that all of those are the wrong question?
Methodology
Thoughts on Replicability in MR
Kathryn Korostaff posted the below article in thoughts related to criticism around Dr. Amy Cuddy’s power poses research. I suggest reading the link below and the NYT article (linked inside the below article) before continuing as I assume at least a passing familiarity with the topics discussed in each. The Read more…
Methodology
Online vs Onsite Qual: How to Make the Choice?
The explosion of technology and connectivity has also allowed researchers to undertake new ways of gathering data from online surveys to massive datasets for machine learning and analytics. With smartphones, it’s also made qualitative research convenient and more interesting by allowing us to conduct qual research anywhere. At the same Read more…