Learning & Growth
Death to NPS
If you could only ask one question of your customers, what would that be? Satisfaction? Likelihood to recommend? Likelihood to repurchase? What if I told you that all of those are the wrong question?
Creating Actionable Insights
Data-Driven versus Data-Informed
When I’m asked to describe what we do at Talisman Insights, my response (after saying “surveys and focus groups”) is a variation of the following: “we offer data-driven insights to fuel organizations’ growth.” If I have more time to dive deeper into our process, I will also talk about how Read more…
Learning & Growth
An Interesting Journey
Part of being a small business owner means that you have to take on a lot of roles. I’ve been playing web developer the past few days (among other things) and have been developing my fluency in WordPress and jQuery (and specifically jQuery UI). I’m updating the content all around Read more…