Case Studies

The Problem The Research The Insights
Colorado Technical University (CTU) wanted to understand more about how its competitors managed the admissions process for prospective students relative to their own process. Talisman Insights conducted a series of mystery shops to assess how CTU and 5 of its competitors nurtured prospective students, assessing multiple touchpoints between the institution and students. CTU learned there were opportunities to customize their admissions process for students relative to competitors (the best of whom already did so).
The Problem The Research The Insights
A regional chain of Italian restaurants wanted to understand how to grow its customer base and where their current customers came from. Talisman Insights conducted an attitude, trial and usage study to measure where the client’s customers in their loyalty program also ate at (looking at occasions, frequency, brand affinity, and brand perception). In addition, sample was weight to US Census. Client restaurants were overlooking older millenials in their marketing, featuring products and food more in line with an older demographic. Client invested in developing more contemporary advertising and replicating the feel of brands that drew more of the Millenial audience.
The Problem The Research The Insights
A lifestyle client wanted to assess how people with various hobbies and interests use the Internet in support of them. Talisman Insights crafted a survey to explore how people used the Internet in support of their hobbies. We found the people who engage in leisure activities as special events need more online support. The client began developing products to help these individuals.
The Problem The Research The Insights
A proprietary university client wanted to understand factors that drove its students to leave the university. Talisman Insights conducted a qualitative survey of former students to explore the reasons behind their departure. There was little chance of bringing these students back, but there were key points in their decision process to leave where interventions could save them from withdrawing.
The Problem The Research The Insights
A proprietary post-baccalaureate education client wanted to explore options for a line extension of their program portfolio. Talisman Insights conducted IDIs of alumni in various stages of their professional growth to understand more about their needs and desires for formal training in skills not germane to their daily work but critical for professional growth. As expected, alumni are attached to their school and open to the line extension. However, they feel they are done with formal education, looking more for seminars and training options.

Most projects are proprietary but below are clients that have given nominal permission to reveal at least some of the insights they found by working with Talisman Insights.