Learning & Growth
Death to NPS
If you could only ask one question of your customers, what would that be? Satisfaction? Likelihood to recommend? Likelihood to repurchase? What if I told you that all of those are the wrong question?
Humans are emotional creatures. They drive our behavioral and actions more so than any rational or considered decision. Uncover the emotional connections people have inside your category.
Understand more deeply what is going inside the heads of your audience. We dive into non-conscious connections across the elements of the consumer experience using statistics and experimental approaches.
Uncover motivations and barriers to action. Use a decision science study like discrete choice to assess how your audience actually makes decisions in your category.
If you could only ask one question of your customers, what would that be? Satisfaction? Likelihood to recommend? Likelihood to repurchase? What if I told you that all of those are the wrong question?
When I’m asked to describe what we do at Talisman Insights, my response (after saying “surveys and focus groups”) is a variation of the following: “we offer data-driven insights to fuel organizations’ growth.” If I Read more…
I was recently interviewed by Pat Helmers of Sales Babble. That interview (#209) is now up Sales Babble’s website. Please go have a listen. https://www.salesbabble.com/market-research/