Learning & Growth
Death to NPS
If you could only ask one question of your customers, what would that be? Satisfaction? Likelihood to recommend? Likelihood to repurchase? What if I told you that all of those are the wrong question?
Humans are emotional creatures. They drive our behavioral and actions more so than any rational or considered decision. Uncover the emotional connections people have inside your category.
Understand more deeply what is going inside the heads of your audience. We dive into non-conscious connections across the elements of the consumer experience using statistics and experimental approaches.
Uncover motivations and barriers to action. Use a decision science study like discrete choice to assess how your audience actually makes decisions in your category.
“I have had the pleasure of working with Corey on multiple projects after he was recommended to me by a trusted colleague. He is passionate, detail-oriented, and communicative---and he knows his stuff. Corey was always open to changes I wanted to make and provided incredibly thorough reports. I highly recommend Talisman Insights”
"Corey Hammer is not just a research director—he’s Sol Marketing’s resident mad scientist, the mastermind behind the data-driven insights that fuel our brand strategies. As my trusted research partner, Corey has been instrumental in developing the Irrational Loyalty Index, helping us quantify the emotional connections that drive consumer behavior. His razor-sharp analytical mind, deep curiosity, and ability to transform raw data into brand-transforming revelations make him an invaluable member of the Sol team. Corey doesn’t just crunch numbers—he uncovers the truths that brands need to build irrationally loyal customers. I couldn’t ask for a better partner in crime when it comes to turning research into real-world brand power."
If you could only ask one question of your customers, what would that be? Satisfaction? Likelihood to recommend? Likelihood to repurchase? What if I told you that all of those are the wrong question?
When I’m asked to describe what we do at Talisman Insights, my response (after saying “surveys and focus groups”) is a variation of the following: “we offer data-driven insights to fuel organizations’ growth.” If I Read more…
I was recently interviewed by Pat Helmers of Sales Babble. That interview (#209) is now up Sales Babble’s website. Please go have a listen. https://www.salesbabble.com/market-research/