How do you want to fuel your growth? What are the opportunities in your category that you want to pursue? What are the threats that you need to assess?

Talisman Insights is a full-service research provider with capabilities for qualitative and quantitative research of all types. We offer a wide variety of services designed to bring you better knowledge around your customers, brands, and products.

People are at the heart of a successful business. Your customers generate revenue, and your employees work with your customers, either directly or behind the scenes. You may want to reach deeper into the market and find new customers. You want to draw out each of these distinct audiences thinks and feels about your category and your company in particular. With audience insights from Talisman, you can:
  • Dive into who they are, what they want, and why they pick you or a competitor.
  • Learn how they make decisions in your category, including motivations, barriers, and desired benefits.
  • Learn where you have the ability to find more customers and who your best customers are/will be.
  • See how your own employees live the brand in their working experience
Capabilities include: Customer experience measurement, win/loss research, segmentation, decision cycle/purchase process, and employee engagement.

 

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