{"id":88,"date":"2018-02-11T17:14:52","date_gmt":"2018-02-11T23:14:52","guid":{"rendered":"http:\/\/talismaninsights.com\/?page_id=88"},"modified":"2023-08-07T12:04:15","modified_gmt":"2023-08-07T18:04:15","slug":"case-studies","status":"publish","type":"page","link":"https:\/\/talismaninsights.com\/index.php\/case-studies\/","title":{"rendered":"Case Studies_old"},"content":{"rendered":"\t\t
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The Problem<\/td>\nThe Research<\/td>\nThe Insights<\/td>\n<\/tr>\n<\/thead>\n
Colorado Technical University (CTU) wanted to understand more about how its competitors managed the admissions process for prospective students relative to their own process.<\/span><\/td>\nTalisman Insights conducted a series of mystery shops to assess how CTU and 5 of its competitors nurtured prospective students, assessing multiple touchpoints between the institution and students.<\/span><\/td>\nCTU learned there were opportunities to customize their admissions process for students relative to competitors (the best of whom already did so).<\/span><\/td>\n<\/tr>\n<\/thead>\n<\/table>\n<\/div>\n
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The Problem<\/td>\nThe Research<\/td>\nThe Insights<\/td>\n<\/tr>\n<\/thead>\n
A regional chain of Italian restaurants wanted to understand how to grow its customer base and where their current customers came from.<\/span><\/td>\nTalisman Insights conducted an attitude, trial and usage study to measure where the client’s customers in their loyalty program also ate at (looking at occasions, frequency, brand affinity, and brand perception). In addition, sample was weight to US Census.<\/span><\/td>\nClient restaurants were overlooking older millenials in their marketing, featuring products and food more in line with an older demographic. Client invested in developing more contemporary advertising and replicating the feel of brands that drew more of the Millenial audience.<\/span><\/td>\n<\/tr>\n<\/thead>\n<\/table>\n<\/div>\n
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The Problem<\/td>\nThe Research<\/td>\nThe Insights<\/td>\n<\/tr>\n<\/thead>\n
A lifestyle client wanted to assess how people with various hobbies and interests use the Internet in support of them.<\/span><\/td>\nTalisman Insights crafted a survey to explore how people used the Internet in support of their hobbies.<\/span><\/td>\nWe found the people who engage in leisure activities as special events need more online support. The client began developing products to help these individuals.<\/span><\/td>\n<\/tr>\n<\/thead>\n<\/table>\n<\/div>\n
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The Problem<\/td>\nThe Research<\/td>\nThe Insights<\/td>\n<\/tr>\n<\/thead>\n
A proprietary university client wanted to understand factors that drove its students to leave the university.<\/span><\/td>\nTalisman Insights conducted a qualitative survey of former students to explore the reasons behind their departure.<\/span><\/td>\nThere was little chance of bringing these students back, but there were key points in their decision process to leave where interventions could save them from withdrawing.<\/span><\/td>\n<\/tr>\n<\/thead>\n<\/table>\n<\/div>\n
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The Problem<\/td>\nThe Research<\/td>\nThe Insights<\/td>\n<\/tr>\n<\/thead>\n
A proprietary post-baccalaureate education client wanted to explore options for a line extension of their program portfolio.<\/span><\/td>\nTalisman Insights conducted IDIs of alumni in various stages of their professional growth to understand more about their needs and desires for formal training in skills not germane to their daily work but critical for professional growth.<\/span><\/td>\nAs expected, alumni are attached to their school and open to the line extension. However, they feel they are done with formal education, looking more for seminars and training options.<\/span><\/td>\n<\/tr>\n<\/thead>\n<\/table>\n<\/div>\nMost projects are proprietary but below are clients that have given nominal permission to reveal at least some of the insights they found by working with Talisman Insights.\n\n\n\n\n
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