{"id":465,"date":"2022-10-04T20:24:03","date_gmt":"2022-10-05T02:24:03","guid":{"rendered":"https:\/\/talismaninsights.com\/?page_id=465"},"modified":"2023-08-31T07:20:16","modified_gmt":"2023-08-31T13:20:16","slug":"product-insights","status":"publish","type":"page","link":"https:\/\/talismaninsights.com\/index.php\/product-insights\/","title":{"rendered":"Product Insights"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"465\" class=\"elementor elementor-465\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8be15f e-flex e-con-boxed e-con e-parent\" data-id=\"d8be15f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-198f1f1 e-con-full e-flex e-con e-child\" data-id=\"198f1f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-946cf27 elementor-widget elementor-widget-menu-anchor\" data-id=\"946cf27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"Top\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41e087d elementor-widget elementor-widget-spacer\" data-id=\"41e087d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3e017c elementor-widget elementor-widget-text-editor\" data-id=\"c3e017c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Are you delivering the right products with right features and benefits at the right price? Do you feel like your competitors are moving ahead of you in their products and services?<\/strong><\/p><p><\/p><p><strong>You need to have a handle on what your audience thinks of the products you offer as well as an innovation pipeline to take your products up to the next level.<\/strong><\/p><p><\/p><p><strong>Talisman Insights offers research services that can help assess places to hunt for new products, assess their resonance, and optimize them against your current offering and your competitors.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4154a30 e-con-full e-flex e-con e-child\" data-id=\"4154a30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-752c036 elementor-widget elementor-widget-spacer\" data-id=\"752c036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4975742 e-con-full e-flex e-con e-child\" data-id=\"4975742\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ee95027 e-flex e-con-boxed e-con e-child\" data-id=\"ee95027\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b74d83c elementor-widget elementor-widget-text-editor\" data-id=\"b74d83c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#prodconcept\"><strong>Product Concept Testing<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1477f9 e-flex e-con-boxed e-con e-child\" data-id=\"a1477f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23a111d elementor-widget elementor-widget-text-editor\" data-id=\"23a111d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#packtest\"><strong>Packaging Research \/ Competitive Shelf Tests<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ecf9672 e-flex e-con-boxed e-con e-child\" data-id=\"ecf9672\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa140a9 elementor-widget elementor-widget-text-editor\" data-id=\"fa140a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#valeng\"><strong>Consumer-focused Value Engineering<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a60045 e-flex e-con-boxed e-con e-child\" data-id=\"1a60045\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da90341 elementor-widget elementor-widget-text-editor\" data-id=\"da90341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#prodprice\"><strong>Product Optimization \/ Price Elasticity Research<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ace1b65 e-flex e-con-boxed e-con e-parent\" data-id=\"ace1b65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eeca5fa e-flex e-con-boxed e-con e-child\" data-id=\"eeca5fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98e0f09 elementor-widget elementor-widget-spacer\" data-id=\"98e0f09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9da11a e-flex e-con-boxed e-con e-child\" data-id=\"f9da11a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a055c64 elementor-widget elementor-widget-image\" data-id=\"a055c64\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"prodconcept\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/talismaninsights.com\/wp-content\/uploads\/2023\/08\/Concept-Testing-v2-40x40-1.png\" class=\"attachment-full size-full wp-image-1226\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24c395e elementor-widget elementor-widget-heading\" data-id=\"24c395e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Product Concept Testing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7ed0bd e-flex e-con-boxed e-con e-child\" data-id=\"a7ed0bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d95f4b6 elementor-widget elementor-widget-text-editor\" data-id=\"d95f4b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Innovation workshops can lead to so many potential good ideas for development that it\u2019s not clear where to start. With infinite resources, you could pursue them all, but in the real world, you have to prioritize. Product concept testing can help you assess which concepts are most likely to garner interest in with consumers (including any audience expansion opportunities) and how to talk about the new products in ways consumers will resonate with.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-362cc7a e-flex e-con-boxed e-con e-child\" data-id=\"362cc7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d9f0e69 e-flex e-con-boxed e-con e-child\" data-id=\"d9f0e69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f459fef elementor-widget elementor-widget-text-editor\" data-id=\"f459fef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>General Learning Objectives:<\/p><ul><li>Learn about the motivating elements of a product concept<\/li><li>Assess the jobs consumer believe the product will do<\/li><li>Explore how to talk about the concepts in ways consumers will understand instinctively<\/li><li>Prioritize the development pipeline<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f301852 e-flex e-con-boxed e-con e-child\" data-id=\"f301852\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60b9f1e elementor-widget elementor-widget-text-editor\" data-id=\"60b9f1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How We Do It:<\/p><ul><li>Qualitative research can help refine concepts elements to best communicate what the concept is. Focus groups and online discussion boards are the best vehicles for this research, especially the latter as it gives you the opportunity to let consumers show you how they would find and use your products.<\/li><li>Quantitative research will help you prioritize the development pipeline by letting you measure consumer reaction to the product ideas with or without your branding attached.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ec05d0 e-flex e-con-boxed e-con e-child\" data-id=\"5ec05d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8e0606 elementor-widget elementor-widget-text-editor\" data-id=\"f8e0606\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#Top\"><em>Back to top<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-679334b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"679334b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd8b55a e-flex e-con-boxed e-con e-parent\" data-id=\"cd8b55a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c6bc7be e-flex e-con-boxed e-con e-child\" data-id=\"c6bc7be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-923acb3 elementor-widget elementor-widget-spacer\" data-id=\"923acb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1126d6 e-flex e-con-boxed e-con e-child\" data-id=\"e1126d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c66b81 elementor-widget elementor-widget-image\" data-id=\"7c66b81\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"packtest\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/talismaninsights.com\/wp-content\/uploads\/2023\/08\/Package-Testing-40x40-1.png\" class=\"attachment-full size-full wp-image-1223\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5a9e8d elementor-widget elementor-widget-heading\" data-id=\"f5a9e8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Packaging Research \/ Competitive Shelf Tests<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c393f89 e-flex e-con-boxed e-con e-child\" data-id=\"c393f89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d75c31c elementor-widget elementor-widget-text-editor\" data-id=\"d75c31c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The wrapper in which consumers see your products indelibly communicates the brand to them. A failure to consider consumer reaction to a packaging change can lead to negative impacts at the worst possible place in the purchase cycle: the point of sale.\u00a0 Package testing research helps to both refine design changes and identify red flags to prevent a disaster like that experienced by Tropicana in 2009. They spent $35M to redesign the packaging and relaunch their flagship brand. It failed spectacularly and forced a return to the original carton design.\u00a0 We can help you avoid that and examine how packaging may perform on the &#8220;shelf&#8221; with qualitative or quantitative research.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-170e520 e-flex e-con-boxed e-con e-child\" data-id=\"170e520\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f1bd586 e-flex e-con-boxed e-con e-child\" data-id=\"f1bd586\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-954818e elementor-widget elementor-widget-text-editor\" data-id=\"954818e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>General Learning Objectives:<\/p><ul><li>Understand consumer and customer reaction to potential design elements in the packaging<\/li><li><\/li><li>Assess potential red flags with any design changes, including implications for how they negative impact the brand\u2019s message\/value<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c91dfd5 e-flex e-con-boxed e-con e-child\" data-id=\"c91dfd5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f831334 elementor-widget elementor-widget-text-editor\" data-id=\"f831334\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How We Do It:<\/p><ul><li>The best practice approach is typically a three-phase process: qualitative \u2013 quantitative \u2013 qualitative.<\/li><li>The first qualitative phase uses in-depth interviews, focus groups, or best of all, online discussion boards to assess and understand consumer and customer reactions to new designs and the old design.<\/li><li>The subsequent round of quantitative can assess variations on the designs of winners in the prior qualitative phase in order to finetune them.<\/li><li>A final round of qualitative interviews (potentially in mock shopping situations) then assesses in final red flags before launch.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81cf296 e-flex e-con-boxed e-con e-child\" data-id=\"81cf296\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c278b97 elementor-widget elementor-widget-text-editor\" data-id=\"c278b97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#Top\"><em>Back to top<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b66eb9e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b66eb9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7f868f e-flex e-con-boxed e-con e-parent\" data-id=\"f7f868f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ce11f40 e-flex e-con-boxed e-con e-child\" data-id=\"ce11f40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e095e4 elementor-widget elementor-widget-spacer\" data-id=\"1e095e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0193c9a e-flex e-con-boxed e-con e-child\" data-id=\"0193c9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67d7fcf elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"67d7fcf\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"valeng\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/talismaninsights.com\/wp-content\/uploads\/2023\/08\/Value-Engineering-40x40-1.png\" class=\"attachment-full size-full wp-image-1225\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bd7ccd elementor-widget elementor-widget-heading\" data-id=\"0bd7ccd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Consumer-focused Value Engineering<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad7cdb8 e-flex e-con-boxed e-con e-child\" data-id=\"ad7cdb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6503c18 elementor-widget elementor-widget-text-editor\" data-id=\"6503c18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you\u2019re a manufacturer, you recognize the term \u201cvalue engineering,\u201d the process by which you assess materials, processes, and functionality in order to minimize the cost to produce while maximizing the value delivered. Consumer-focused value engineering takes a look at your products and the category to assess where consumers, and your customers in particular, feel they receive value from you and your competitors as well as value they would like to receive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aeabd6c e-flex e-con-boxed e-con e-child\" data-id=\"aeabd6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f7ff887 e-flex e-con-boxed e-con e-child\" data-id=\"f7ff887\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-862959b elementor-widget elementor-widget-text-editor\" data-id=\"862959b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>General Learning Objectives:<\/p><ul><li>Assess the source of perceived value in your products and the category overall<\/li><li>Learn about the job the product does that creates the value for your customers<\/li><li>Explore how your products can create additional value or better deliver the value they currently create<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51fd904 e-flex e-con-boxed e-con e-child\" data-id=\"51fd904\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abab42f elementor-widget elementor-widget-text-editor\" data-id=\"abab42f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How We Do It:<\/p><ul><li>In-depth interviews and online qualitative discussion boards let us dig deep into the jobs your products do and the value customers perceive.<\/li><li>Creative workshops or internal stakeholder research helps to fill out a development pipeline to generate or refine consumer-focused value.<\/li><li>Quantitative research organizes the functional benefits of your products and the category to define what are category antes (e.g., wheels on a car), elements where people begin to eliminate options, and where people make decisions about purchase regardless of whether or not they know they use those criteria.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f194f01 e-flex e-con-boxed e-con e-child\" data-id=\"f194f01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c6d4da elementor-widget elementor-widget-text-editor\" data-id=\"8c6d4da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#Top\"><em>Back to top<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d433e2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6d433e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a38bdbd e-flex e-con-boxed e-con e-parent\" data-id=\"a38bdbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fdab60f e-flex e-con-boxed e-con e-child\" data-id=\"fdab60f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4574023 elementor-widget elementor-widget-spacer\" data-id=\"4574023\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff8db48 e-flex e-con-boxed e-con e-child\" data-id=\"ff8db48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c963fa elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"6c963fa\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"prodprice\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/talismaninsights.com\/wp-content\/uploads\/2023\/08\/Product-Optimization-40x40-1.png\" class=\"attachment-full size-full wp-image-1224\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93d7b60 elementor-widget elementor-widget-heading\" data-id=\"93d7b60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Product Optimization \/ Price Elasticity Research<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3ba6a5 e-flex e-con-boxed e-con e-child\" data-id=\"d3ba6a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5edcf4 elementor-widget elementor-widget-text-editor\" data-id=\"e5edcf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Talisman Insights offers the ability to assess price elasticity, optimize products, assess cannibalization, and model market uptake using discrete choice survey (also called choice-based conjoint). Discrete choice modeling is the gold standard for understanding price elasticity and obtaining feedback on consumer reaction to pricing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-784b689 e-flex e-con-boxed e-con e-child\" data-id=\"784b689\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1433e71 e-flex e-con-boxed e-con e-child\" data-id=\"1433e71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4496305 elementor-widget elementor-widget-text-editor\" data-id=\"4496305\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>General Learning Objectives:<\/p><ul><li>Assessing the optimal combination of product elements and pricing to garner the largest share of interest possible<\/li><li>Gauge the optimal combination of product options that maximize share and minimize cannibalization of current offerings<\/li><li>Understand price elasticity in the category and how price impacts potential sales in a competitive context<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07fb7ea e-flex e-con-boxed e-con e-child\" data-id=\"07fb7ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cb81ad elementor-widget elementor-widget-text-editor\" data-id=\"2cb81ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How We Do It:<\/p><ul><li>The primary research phase consists of a discrete choice study with deliverables that include a market simulator and a final report.<\/li><li>We can use an initial round of qualitative research to clarify options for research as well as allowing us to develop an order of preference for qualitative elements.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0750f05 e-flex e-con-boxed e-con e-child\" data-id=\"0750f05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9a6c9e elementor-widget elementor-widget-text-editor\" data-id=\"d9a6c9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#Top\"><em>Back to top<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8df9c4a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8df9c4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Are you delivering the right products with right features and benefits at the right price? Do you feel like your competitors are moving ahead of you in their products and services? You need to have a handle on what your audience thinks of the products you offer as well as [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pagebuilder-full-width.php","meta":{"footnotes":""},"class_list":["post-465","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/talismaninsights.com\/index.php\/wp-json\/wp\/v2\/pages\/465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/talismaninsights.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/talismaninsights.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/talismaninsights.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/talismaninsights.com\/index.php\/wp-json\/wp\/v2\/comments?post=465"}],"version-history":[{"count":55,"href":"https:\/\/talismaninsights.com\/index.php\/wp-json\/wp\/v2\/pages\/465\/revisions"}],"predecessor-version":[{"id":1331,"href":"https:\/\/talismaninsights.com\/index.php\/wp-json\/wp\/v2\/pages\/465\/revisions\/1331"}],"wp:attachment":[{"href":"https:\/\/talismaninsights.com\/index.php\/wp-json\/wp\/v2\/media?parent=465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}