{"id":412,"date":"2022-10-04T16:51:28","date_gmt":"2022-10-04T22:51:28","guid":{"rendered":"https:\/\/talismaninsights.com\/?page_id=412"},"modified":"2023-08-31T11:09:59","modified_gmt":"2023-08-31T17:09:59","slug":"brand-insights","status":"publish","type":"page","link":"https:\/\/talismaninsights.com\/index.php\/brand-insights\/","title":{"rendered":"Brand Insights"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"412\" class=\"elementor elementor-412\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39e377c e-con-full e-flex e-con e-parent\" data-id=\"39e377c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b92d7a4 e-con-full e-flex e-con e-child\" data-id=\"b92d7a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7573db9 elementor-widget elementor-widget-spacer\" data-id=\"7573db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3a930a e-con-full e-flex e-con e-child\" data-id=\"d3a930a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-635d7a5 elementor-widget elementor-widget-spacer\" data-id=\"635d7a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7828d8 elementor-widget elementor-widget-text-editor\" data-id=\"f7828d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What do your customers think and feel about your brand? How are they bonded to your brand?<\/strong><\/p>\n<p><strong>Your brand lives with your customers and audience. Do you have a handle on the value you provide? The best way to communicate that value? And, where your brand resides within the competitive landscape?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46f6f09 elementor-widget elementor-widget-text-editor\" data-id=\"46f6f09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Talisman Insights offers capabilities to help you get a handle on how to tell your brand&#8217;s story and know where you fit within the competitive landscape.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e8c4e2 elementor-widget elementor-widget-spacer\" data-id=\"9e8c4e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13ceb6f e-con-full e-flex e-con e-child\" data-id=\"13ceb6f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2f7b151 e-con-full e-flex e-con e-child\" data-id=\"2f7b151\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fab6cd1 elementor-widget elementor-widget-spacer\" data-id=\"fab6cd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff06bcd e-flex e-con-boxed e-con e-child\" data-id=\"ff06bcd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a15010f elementor-widget elementor-widget-text-editor\" data-id=\"a15010f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#valprop\"><strong>Value Proposition Research<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-803731b elementor-widget elementor-widget-text-editor\" data-id=\"803731b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#positioning\"><strong>Brand Positioning Research<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a5549d elementor-widget elementor-widget-text-editor\" data-id=\"6a5549d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#bigidea\"><strong>Big Idea \/ Creative Platform Research<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c93ae8b e-flex e-con-boxed e-con e-child\" data-id=\"c93ae8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ae57d2 elementor-widget elementor-widget-text-editor\" data-id=\"4ae57d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#naming\"><strong>Name Research<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a5e1ac elementor-widget elementor-widget-text-editor\" data-id=\"5a5e1ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#tracking\"><strong>Ad \/ Copytesting Research<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-188131d elementor-widget elementor-widget-text-editor\" data-id=\"188131d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#brandatu\"><strong>Brand Awareness \/ Perception Research<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddd150b elementor-widget elementor-widget-spacer\" data-id=\"ddd150b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06db090 e-flex e-con-boxed e-con e-parent\" data-id=\"06db090\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c214696 elementor-widget elementor-widget-spacer\" data-id=\"c214696\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-506661f e-con-full e-flex e-con e-parent\" data-id=\"506661f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9d17a5b e-flex e-con-boxed e-con e-child\" data-id=\"9d17a5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-19e2e3a e-con-full e-flex e-con e-child\" data-id=\"19e2e3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4f4184 elementor-widget elementor-widget-image\" data-id=\"a4f4184\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"valprop\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/talismaninsights.com\/wp-content\/uploads\/2023\/08\/Value-Prop-Icon-40x40-1.png\" class=\"attachment-full size-full wp-image-1217\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-581e69c e-flex e-con-boxed e-con e-child\" data-id=\"581e69c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5eb683 elementor-widget elementor-widget-heading\" data-id=\"e5eb683\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Value Proposition Research<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76d1979 e-flex e-con-boxed e-con e-child\" data-id=\"76d1979\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7c6628 elementor-widget elementor-widget-text-editor\" data-id=\"d7c6628\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Insights from value proposition comprise the foundational elements of a good brand strategy. Every organization needs to know what it is they do at the core of their being before moving onto how they want to talk about it with their prospective customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b469d9 e-flex e-con-boxed e-con e-child\" data-id=\"6b469d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-714a0f9 e-flex e-con-boxed e-con e-child\" data-id=\"714a0f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8db0d4 elementor-widget elementor-widget-text-editor\" data-id=\"b8db0d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>General Learning Objectives:<\/p><ul><li>Align the organization with respect to the value proposition and its components<\/li><li>Assess resonance of consumer-facing elements or how they feel about how the business operates<\/li><li>Translate the functional elements of a value proposition into the benefits they provide customers<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5005f53 e-flex e-con-boxed e-con e-child\" data-id=\"5005f53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8aa708 elementor-widget elementor-widget-text-editor\" data-id=\"a8aa708\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How We Do It:<\/p><ul><li>A value proposition exercise may be as simply as a workshop that helps bring the entire organization onto the same page.<\/li><li>However, qualitative research in the form of an online discussion board or some focus groups helps translate what you do into the &#8220;what\u2019s in it for me&#8221; with your customers (i.e., the WIIFM).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1621abd e-flex e-con-boxed e-con e-child\" data-id=\"1621abd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2567ef elementor-widget elementor-widget-text-editor\" data-id=\"e2567ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Note: Talisman Insights is a research consultancy. We have recommended agencies when our clients need a partner to help them develop brand strategy, positioning, and creative expressions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f573989 elementor-widget elementor-widget-text-editor\" data-id=\"f573989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#Top\"><em>Back to the top<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9be5c8f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9be5c8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66eb5ee elementor-widget elementor-widget-spacer\" data-id=\"66eb5ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e91ac03 e-con-full e-flex e-con e-parent\" data-id=\"e91ac03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-191bff5 e-flex e-con-boxed e-con e-child\" data-id=\"191bff5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2cedb5b e-con-full e-flex e-con e-child\" data-id=\"2cedb5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02b33c6 elementor-widget elementor-widget-image\" data-id=\"02b33c6\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"naming\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/talismaninsights.com\/wp-content\/uploads\/2023\/08\/Name-Icon-40x40-1.png\" class=\"attachment-full size-full wp-image-1216\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d25699f e-flex e-con-boxed e-con e-child\" data-id=\"d25699f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-008981a elementor-widget elementor-widget-heading\" data-id=\"008981a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Name Research<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-017e87a e-flex e-con-boxed e-con e-child\" data-id=\"017e87a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd45d3f elementor-widget elementor-widget-text-editor\" data-id=\"fd45d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cA rose by any other name still smells as sweet\u201d is a beautiful line by Shakespeare, but being nerds (and webcomic fans), we also like Rule 16 <a href=\"https:\/\/schlockmercenary.fandom.com\/wiki\/The_Seventy_Maxims_of_Maximally_Effective_Mercenaries\">\u201cYour name is in the mouths of others: be sure it has teeth.\u201d<\/a>\u00a0 Each speaks to different outcomes for brands: the former reflects brands that have become commodities while the latter implies that your name should convey the strengths that make you unique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab042ca e-flex e-con-boxed e-con e-child\" data-id=\"ab042ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fff1155 e-flex e-con-boxed e-con e-child\" data-id=\"fff1155\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed258d elementor-widget elementor-widget-text-editor\" data-id=\"3ed258d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>General Learning Objectives:<\/p><ul><li>Understand the potential red flags in both an abstract, na\u00efve sense and inside the category<\/li><li>Assess the resonance of potential names with respect to brand and business strategy<\/li><li>Learn what various names imply inside the category<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d07a6a2 e-flex e-con-boxed e-con e-child\" data-id=\"d07a6a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7427e13 elementor-widget elementor-widget-text-editor\" data-id=\"7427e13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How We Do It:<\/p><ul><li>Fundamentally, a name is a strategic decision, which means qualitative research.<\/li><li>We explore the qualities of the name both in the abstract and in the context of your category using focus groups or online qualitative discussion boards.<\/li><li>Quantitative research (e.g., shelf study models, Max Diff testing, and other decision science assessments) can help when a qualitative decision is too close to call.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-600d8f8 e-flex e-con-boxed e-con e-child\" data-id=\"600d8f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12fc896 elementor-widget elementor-widget-text-editor\" data-id=\"12fc896\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Note: Talisman Insights does not conduct trademark searches and recommends a trademark lawyer be engaged before proceeding to research.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2a74b6 elementor-widget elementor-widget-text-editor\" data-id=\"a2a74b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#Top\"><em>Back to the top<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08d8139 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"08d8139\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36a7cc5 e-con-full e-flex e-con e-parent\" data-id=\"36a7cc5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-60eb8c8 e-flex e-con-boxed e-con e-child\" data-id=\"60eb8c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b3dd61c e-con-full e-flex e-con e-child\" data-id=\"b3dd61c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9bbaa1 elementor-widget elementor-widget-image\" data-id=\"d9bbaa1\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"positioning\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/talismaninsights.com\/wp-content\/uploads\/2023\/08\/Brand-Strategy-Icon-40x40-1.png\" class=\"attachment-full size-full wp-image-1218\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3c1999 e-flex e-con-boxed e-con e-child\" data-id=\"a3c1999\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0825d0e elementor-widget elementor-widget-heading\" data-id=\"0825d0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Brand Positioning \/ Strategy Research<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-905fac2 e-flex e-con-boxed e-con e-child\" data-id=\"905fac2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f98929 elementor-widget elementor-widget-text-editor\" data-id=\"0f98929\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>More often than not, a brand finds that its value propositions speak to different consumer beliefs and problems to be solved. You need to find the articulation of your value proposition that resonates most strongly with your customers<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8152e6 e-flex e-con-boxed e-con e-child\" data-id=\"a8152e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bb51f23 e-flex e-con-boxed e-con e-child\" data-id=\"bb51f23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85e61f2 elementor-widget elementor-widget-text-editor\" data-id=\"85e61f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>General Learning Objectives:<\/p><ul><li>Understand what your audiences really hears when your brand speaks<\/li><li>Learn what underlies the resonance in potential ways to talk about your brand<\/li><li>Assess the uniqueness and believability of what you want to say about who you are<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbd6bdc e-flex e-con-boxed e-con e-child\" data-id=\"dbd6bdc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e922ad6 elementor-widget elementor-widget-text-editor\" data-id=\"e922ad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How We Do It:<\/p><ul><li>Focus groups and online discussion boards are ideal vehicles for research with the latter being able to dive deeply into projective techniques that may also provide insight and direction on creative elements for future consideration.<\/li><li>While we have capabilities to test positioning quantitatively, our position is that this is strategic research, and quantitative testing is not strictly necessary.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02c40a6 e-flex e-con-boxed e-con e-child\" data-id=\"02c40a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e112e54 elementor-widget elementor-widget-text-editor\" data-id=\"e112e54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Note: Talisman Insights is a research consultancy. We have recommended agencies when our clients need a partner to help them develop brand strategy, positioning, and creative expressions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1144cff elementor-widget elementor-widget-text-editor\" data-id=\"1144cff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#Top\"><em>Back to the top<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0309f6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a0309f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b38af69 e-con-full e-flex e-con e-parent\" data-id=\"b38af69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c152845 e-flex e-con-boxed e-con e-child\" data-id=\"c152845\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41276e6 e-con-full e-flex e-con e-child\" data-id=\"41276e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f053f6e elementor-widget elementor-widget-image\" data-id=\"f053f6e\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"tracking\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/talismaninsights.com\/wp-content\/uploads\/2023\/08\/Ad-Tracking-40x40-1.png\" class=\"attachment-full size-full wp-image-1219\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-626e87a e-flex e-con-boxed e-con e-child\" data-id=\"626e87a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6df7e3f elementor-widget elementor-widget-heading\" data-id=\"6df7e3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ad Tracking \/ Copytesting Research<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36fa207 e-flex e-con-boxed e-con e-child\" data-id=\"36fa207\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bddb73c elementor-widget elementor-widget-text-editor\" data-id=\"bddb73c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You are about to go to market with new marketing materials, but your leadership team is skeptical and wants to be able to assess the potential impact before launching. Quite possibly, you have so many different options for copy that an A\/B test in market would take too long with potentially low ROI. Let Talisman Insights help you with some potentially difficult conversations via feedback from the market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bef2e66 e-flex e-con-boxed e-con e-child\" data-id=\"bef2e66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-14e3622 e-flex e-con-boxed e-con e-child\" data-id=\"14e3622\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cbba92 elementor-widget elementor-widget-text-editor\" data-id=\"3cbba92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>General Learning Objectives:<\/p><ul><li>Eliminate marketing copy that will not perform as strongly as current copy<\/li><li>Assess where new ad campaigns may create friction with prospective or current customers<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-316eec3 e-flex e-con-boxed e-con e-child\" data-id=\"316eec3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1e5ab7 elementor-widget elementor-widget-text-editor\" data-id=\"b1e5ab7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How We Do It:<\/p><ul><li>Max Diff testing (or other decision science approaches) of new message copy with current marketing to help identify those that will perform at par (but be more on brand) or outperform current copy<\/li><li>Explore red flags and disaster check completed marketing communication with focus groups or online qualitative discussion boards<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1138a12 e-flex e-con-boxed e-con e-child\" data-id=\"1138a12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d635cce elementor-widget elementor-widget-text-editor\" data-id=\"d635cce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#Top\"><em>Back to the top<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eed9d85 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"eed9d85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e571f19 e-con-full e-flex e-con e-parent\" data-id=\"e571f19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b613132 e-flex e-con-boxed e-con e-child\" data-id=\"b613132\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-094cacb e-con-full e-flex e-con e-child\" data-id=\"094cacb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0a0e23 elementor-widget elementor-widget-image\" data-id=\"a0a0e23\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"bigidea\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/talismaninsights.com\/wp-content\/uploads\/2023\/08\/Creative-Testing-40x40-1.png\" class=\"attachment-full size-full wp-image-1214\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8afb6e e-flex e-con-boxed e-con e-child\" data-id=\"d8afb6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a31c4bb elementor-widget elementor-widget-heading\" data-id=\"a31c4bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Big Idea \/ Creative Platform Research<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4396f5 e-flex e-con-boxed e-con e-child\" data-id=\"d4396f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3f86da elementor-widget elementor-widget-text-editor\" data-id=\"a3f86da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As your value proposition has multiple ways of articulation, so too can your positioning have multiple ways of creative expression. A data-informed selection process may be more apt to find a creative expression that will resonate strongly in the marketplace than one based on how only a few key individuals feel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6556662 e-flex e-con-boxed e-con e-child\" data-id=\"6556662\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6547f94 e-flex e-con-boxed e-con e-child\" data-id=\"6547f94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ec4b21 elementor-widget elementor-widget-text-editor\" data-id=\"0ec4b21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>General Learning Objectives:<\/p><ul><li>Assess the resonance of potential new creative to engage consumers, including ad-like objects that exemplify the expressions<\/li><li>Explore red flags that limit or inhibit communication or create sour notes for prospective customers<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d76f22 e-flex e-con-boxed e-con e-child\" data-id=\"7d76f22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83d6bbe elementor-widget elementor-widget-text-editor\" data-id=\"83d6bbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How We Do It:<\/p><ul><li>Test big ideas and creative platforms in an online survey environment using key metrics of performance (i.e., engagement, personal investment, relevance, and rapport)<\/li><li>Analyses to assess which specific elements of relevance, resonance, rapport, and product experience drive engagement<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f67dc01 e-flex e-con-boxed e-con e-child\" data-id=\"f67dc01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ceb8bf elementor-widget elementor-widget-text-editor\" data-id=\"8ceb8bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#Top\"><em>Back to the top<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c485997 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c485997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fc4e11 e-con-full e-flex e-con e-parent\" data-id=\"4fc4e11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b8b369e e-flex e-con-boxed e-con e-child\" data-id=\"b8b369e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fe91301 e-con-full e-flex e-con e-child\" data-id=\"fe91301\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a1746d elementor-widget elementor-widget-image\" data-id=\"2a1746d\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"brandatu\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/talismaninsights.com\/wp-content\/uploads\/2023\/08\/Brand-Awareness-Icon-40x40-1.png\" class=\"attachment-full size-full wp-image-1213\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-014e2ba e-flex e-con-boxed e-con e-child\" data-id=\"014e2ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8be5414 elementor-widget elementor-widget-heading\" data-id=\"8be5414\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Brand Awareness &amp; Perception Research<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb476e6 e-flex e-con-boxed e-con e-child\" data-id=\"bb476e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e563b5a elementor-widget elementor-widget-text-editor\" data-id=\"e563b5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your brand lives in a marketplace full of competitors. We use the <a href=\"https:\/\/www.solmarketing.com\/irrationalloyalty\">Irrational Loyalty Index<\/a> to assess how you and your competitors capture prospective customers in the marketplace. We can map your position in the market vis-\u00e0-vis your competitors and help you better understand where your Irrational Loyalty comes from.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e58f98 e-flex e-con-boxed e-con e-child\" data-id=\"9e58f98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cb97456 e-flex e-con-boxed e-con e-child\" data-id=\"cb97456\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-418c0a2 elementor-widget elementor-widget-text-editor\" data-id=\"418c0a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>General Learning Objectives:<\/p><ul><li>Gain insights into how your brand fits into the overall competitive landscape<\/li><li>Understand more about the lived experience of your brand with consumers<\/li><li>Learn about red flags that signal your brand may be in trouble<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3a2f6f e-flex e-con-boxed e-con e-child\" data-id=\"f3a2f6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-714fe78 elementor-widget elementor-widget-text-editor\" data-id=\"714fe78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How We Do It:<\/p><ul><li>Explore how your brand differentiates itself with customer focus groups and how and when they buy from you<\/li><li>Our quantitative measurement assesses the mind space your brand takes up as well as drivers of brand engagement and usage.<\/li><li>This methodology assesses performance of these drivers in a competitive context.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-749615e e-flex e-con-boxed e-con e-child\" data-id=\"749615e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f2004c elementor-widget elementor-widget-text-editor\" data-id=\"4f2004c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Note: Irrational Loyalty is the trademark of Deb Gabor and <a href=\"http:\/\/solmarketing.com\">Sol Marketing<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a942935 elementor-widget elementor-widget-text-editor\" data-id=\"a942935\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#Top\"><em>Back to the top<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-769e015 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"769e015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What do your customers think and feel about your brand? How are they bonded to your brand? Your brand lives with your customers and audience. Do you have a handle on the value you provide? The best way to communicate that value? And, where your brand resides within the competitive [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pagebuilder-full-width.php","meta":{"footnotes":""},"class_list":["post-412","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/talismaninsights.com\/index.php\/wp-json\/wp\/v2\/pages\/412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/talismaninsights.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/talismaninsights.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/talismaninsights.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/talismaninsights.com\/index.php\/wp-json\/wp\/v2\/comments?post=412"}],"version-history":[{"count":83,"href":"https:\/\/talismaninsights.com\/index.php\/wp-json\/wp\/v2\/pages\/412\/revisions"}],"predecessor-version":[{"id":1413,"href":"https:\/\/talismaninsights.com\/index.php\/wp-json\/wp\/v2\/pages\/412\/revisions\/1413"}],"wp:attachment":[{"href":"https:\/\/talismaninsights.com\/index.php\/wp-json\/wp\/v2\/media?parent=412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}