{"id":313,"date":"2022-09-30T10:46:50","date_gmt":"2022-09-30T16:46:50","guid":{"rendered":"https:\/\/talismaninsights.com\/?page_id=313"},"modified":"2023-08-31T06:54:07","modified_gmt":"2023-08-31T12:54:07","slug":"services","status":"publish","type":"page","link":"https:\/\/talismaninsights.com\/index.php\/services\/","title":{"rendered":"Services"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"313\" class=\"elementor elementor-313\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30c4e1b e-flex e-con-boxed e-con e-parent\" data-id=\"30c4e1b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-afcaaa3 e-con-full e-flex e-con e-child\" data-id=\"afcaaa3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d40b49e elementor-widget elementor-widget-spacer\" data-id=\"d40b49e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b9436b elementor-widget elementor-widget-text-editor\" data-id=\"6b9436b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>How do you want to fuel your growth? What are the opportunities in your category that you want to pursue? What are the threats that you need to assess?<\/strong><\/p><p><strong>Talisman Insights is a full-service research provider with capabilities for qualitative and quantitative research of all types. We offer a wide variety of services designed to bring you better knowledge around your customers, brands, and products.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f760a95 elementor-widget elementor-widget-spacer\" data-id=\"f760a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6c374b e-con-full e-flex e-con e-child\" data-id=\"c6c374b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd032ad elementor-widget elementor-widget-spacer\" data-id=\"fd032ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c7767c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c7767c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-333d882\" data-id=\"333d882\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-161381f elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"161381f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2311\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2311\" aria-expanded=\"false\">Audience Insights<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2312\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2312\" aria-expanded=\"false\">Brand Insights<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2313\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2313\" aria-expanded=\"false\">Product Insights<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2314\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2314\" aria-expanded=\"false\">Data Analytics<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2315\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2315\" aria-expanded=\"false\">Creative Workshops<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2311\" aria-expanded=\"false\">Audience Insights<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2311\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2311\" tabindex=\"0\" hidden=\"false\"><strong>People are at the heart of a successful business. Your customers generate revenue, and your employees work with your customers, either directly or behind the scenes. You may want to reach deeper into the market and find new customers. You want to draw out each of these distinct audiences thinks and feels about your category and your company in particular.<\/strong>\n\n<strong>With audience insights from Talisman, you can:<\/strong>\n<ul>\n \t<li><strong>Dive into who they are, what they want, and why they pick you or a competitor.<\/strong><\/li>\n \t<li><strong>Learn how they make decisions in your category, including motivations, barriers, and desired benefits.<\/strong><\/li>\n \t<li><strong>Learn where you have the ability to find more customers and who your best customers are\/will be.<\/strong><\/li>\n \t<li><strong>See how your own employees live the brand in their working experience<\/strong><\/li>\n<\/ul>\n<strong>Capabilities include: Customer experience measurement, win\/loss research, segmentation, decision cycle\/purchase process, and employee engagement.<\/strong>\n<p>&nbsp;<p>\n<a href=\"https:\/\/talismaninsights.com\/index.php\/audience-insights\/\"><img decoding=\"async\" src=\"http:\/\/talismaninsights.com\/wp-content\/uploads\/2022\/09\/learn-more-300x87.png\" alt=\"Click Here to Learn More\" width=\"150\" height=\"44\" class=\"alignleft size-medium wp-image-328\" srcset=\"https:\/\/talismaninsights.com\/wp-content\/uploads\/2022\/09\/learn-more-300x87.png 300w, https:\/\/talismaninsights.com\/wp-content\/uploads\/2022\/09\/learn-more.png 303w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2312\" aria-expanded=\"false\">Brand Insights<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2312\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2312\" tabindex=\"0\" hidden=\"hidden\"><p><strong>Every company has two versions of their brand. There is the version they want it to be, and there is the version that consumers believe it to be. The closer together those two are, the more successful the brand is.<\/strong><\/p><p><strong>Our approach to brand insights utilizes the Irrational Loyalty\u2122 framework developed by Deb Gabor, CEO of <a href=\"http:\/\/solmarketing.com\" target=\"_blank\" rel=\"noopener\">Sol Marketing<\/a> to assess brands. With Irrational Loyalty, your customers feel like they are cheating on you if they choose another product. You have become an indelible part of their lives and a part of their identity. Learn more about Irrational Loyalty here and here and read more about the Irrational Loyalty Index here.<\/strong><\/p><p><strong>With brand insights research from Talisman, you can:<\/strong><\/p><ul><li><strong>Help your brand re-connect with your audience by re-assessing the value it delivers<\/strong><\/li><li><strong>Find better ways to communicate your value in the ways that your audience will understand the message<\/strong><\/li><li><strong>Assess how to best translate your message into a creative expression<\/strong><\/li><\/ul><p><strong>Capabilities include: Brand strategy\/value proposition research, brand positioning research, creative platform\/big idea testing, ad testing, and brand awareness and reputation tracking.<\/strong><\/p><p><a href=\"https:\/\/talismaninsights.com\/index.php\/brand-insights\/\"><img decoding=\"async\" src=\"http:\/\/talismaninsights.com\/wp-content\/uploads\/2022\/09\/learn-more-300x87.png\" alt=\"Click Here to Learn More\" width=\"150\" height=\"44\" class=\"alignleft size-medium wp-image-328\" srcset=\"https:\/\/talismaninsights.com\/wp-content\/uploads\/2022\/09\/learn-more-300x87.png 300w, https:\/\/talismaninsights.com\/wp-content\/uploads\/2022\/09\/learn-more.png 303w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2313\" aria-expanded=\"false\">Product Insights<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2313\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2313\" tabindex=\"0\" hidden=\"hidden\"><p><strong>Customers come to you to fulfill a need by using your products. You need to create products and services that meet those needs in a way no one else can. You need to align your operations so that you can deliver value to your customers without spending in places that don\u2019t matter to them or product performance.<\/strong><\/p><p><strong>With product insights from Talisman, you can:<\/strong><\/p><ul><li><strong>Assess blue ocean possibilities for new products and services<\/strong><\/li><li><strong>Narrow potential offerings for the marketplace to those with the most interest<\/strong><\/li><li><strong>Gauge the impact of how to market your products<\/strong><\/li><li><strong>Optimize product and price to beat out competitors and minimize cannibalization<\/strong><\/li><\/ul><p><strong>Capabilities include: Product concept testing, package testing, consumer-focused value engineering research, price elasticity, and product optimization.<\/strong><\/p><p><a href=\"https:\/\/talismaninsights.com\/index.php\/product-insights\/\"><img decoding=\"async\" src=\"http:\/\/talismaninsights.com\/wp-content\/uploads\/2022\/09\/learn-more-300x87.png\" alt=\"Click Here to Learn More\" width=\"150\" height=\"44\" class=\"alignleft size-medium wp-image-328\" srcset=\"https:\/\/talismaninsights.com\/wp-content\/uploads\/2022\/09\/learn-more-300x87.png 300w, https:\/\/talismaninsights.com\/wp-content\/uploads\/2022\/09\/learn-more.png 303w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2314\" aria-expanded=\"false\">Data Analytics<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2314\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2314\" tabindex=\"0\" hidden=\"hidden\"><p><strong>Your most value information is the data that you already have. It costs you nothing to gather since it\u2019s already in your system. You have access to a host of information about your customers\u2019 behavior, marketing spending, conversion rates, and even logistics. If nothing else, you need to understand your own internal data. Additionally, entire datasets exist about many categories and the population at large.<\/strong><\/p><p><strong>With data analytics from Talisman, you can:<\/strong><\/p><ul><li><strong>Segment your customers based on their behavior and tie it to customer experience<\/strong><\/li><li><strong>Assess the impact of your media spending on conversion and revenue<\/strong><\/li><li><strong>Examine the market as a whole and find proxies for potential new markets to enter<\/strong><\/li><\/ul><p><strong>Capabilities include: customer segmentation, media spend modeling, secondary research using Census and other data.<\/strong><\/p><p><\/p><p><a href=\"https:\/\/talismaninsights.com\/index.php\/data-analytics\/\"><img decoding=\"async\" src=\"http:\/\/talismaninsights.com\/wp-content\/uploads\/2022\/09\/learn-more-300x87.png\" alt=\"Click Here to Learn More\" width=\"150\" height=\"44\" class=\"alignleft size-medium wp-image-328\" srcset=\"https:\/\/talismaninsights.com\/wp-content\/uploads\/2022\/09\/learn-more-300x87.png 300w, https:\/\/talismaninsights.com\/wp-content\/uploads\/2022\/09\/learn-more.png 303w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2315\" aria-expanded=\"false\">Creative Workshops<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2315\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2315\" tabindex=\"0\" hidden=\"hidden\"><p><strong>Sometimes you don\u2019t need research; some times you need a process to organize your thoughts, so you can move forward. Let us help you with a day of creative exercise to help harness the talent that exists inside your organization. Our workshop approach engages the creativity of your team, your knowledge of the category, and how your business operates to find new ways to explore business growth. We customize every workshop to the needs of the organization and the task at hand, so there is no standard for what one looks like or how it will proceed.<\/strong><\/p><p><strong>With a workshop from Talisman Insights, you can:<\/strong><\/p><ul><li><strong>Brainstorm ideas about new products and services<\/strong><\/li><li><strong>Dive into creating a strategy for your business and brand<\/strong><\/li><li><strong>Expand on prior work you have done to take it to the next level<\/strong><\/li><\/ul><p><strong>Workshop options include: product innovation sessions, name brainstorming, business and brand strategy assessments, persona workshops, and more.<\/strong><\/p><p><\/p><p><a href=\"https:\/\/talismaninsights.com\/index.php\/creative-workshops\/\"><img decoding=\"async\" src=\"http:\/\/talismaninsights.com\/wp-content\/uploads\/2022\/09\/learn-more-300x87.png\" alt=\"Click Here to Learn More\" width=\"150\" height=\"44\" class=\"alignleft size-medium wp-image-328\" srcset=\"https:\/\/talismaninsights.com\/wp-content\/uploads\/2022\/09\/learn-more-300x87.png 300w, https:\/\/talismaninsights.com\/wp-content\/uploads\/2022\/09\/learn-more.png 303w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a5be66 elementor-widget elementor-widget-spacer\" data-id=\"3a5be66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aeaa3a0 elementor-widget elementor-widget-spacer\" data-id=\"aeaa3a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How do you want to fuel your growth? What are the opportunities in your category that you want to pursue? What are the threats that you need to assess? Talisman Insights is a full-service research provider with capabilities for qualitative and quantitative research of all types. We offer a wide [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pagebuilder-full-width.php","meta":{"footnotes":""},"class_list":["post-313","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/talismaninsights.com\/index.php\/wp-json\/wp\/v2\/pages\/313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/talismaninsights.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/talismaninsights.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/talismaninsights.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/talismaninsights.com\/index.php\/wp-json\/wp\/v2\/comments?post=313"}],"version-history":[{"count":115,"href":"https:\/\/talismaninsights.com\/index.php\/wp-json\/wp\/v2\/pages\/313\/revisions"}],"predecessor-version":[{"id":1303,"href":"https:\/\/talismaninsights.com\/index.php\/wp-json\/wp\/v2\/pages\/313\/revisions\/1303"}],"wp:attachment":[{"href":"https:\/\/talismaninsights.com\/index.php\/wp-json\/wp\/v2\/media?parent=313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}